Think you know your hair type, but struggling to find haircare that works for you?
Discover Shark Beauty
Introducing a collection of powerful haircare and skincare tools, created with all hair types and all skin types in mind.
Explore collectionAll hair types. All skin types.
Shark Beauty develops innovative hair stylers, hair dryers, hot brushes, and skincare tools, with your needs in mind, for salon-quality results and experiences at home.
Powerful haircare products, for all hair types. Shark Beauty celebrates the diverse, the eclectic, and the yet-to-be celebrated hair, because all hair types are beautiful.
Upgrade your hair tools
Shark FlexFusion Straight
Premium multi-styler system for hot tool
styling with no heat damage*
*in wet-to-dry mode.
Buy nowBuild Your Own Bundle
Confidence, customised. Pick and mix your favourite attachments based on your hair type and styling preferences to create your perfect kit.
Bejewelled with over 20,000 shimmering crystals, the Limited Edition Shark FlexStyle Sparkle is perfect for turning every moment into a celebration, and bringing red carpet glamour to every day.
Shop NowStyling Tips for Straight Hair
Styling Tips for Wavy Hair
Styling Tips for Curly Hair
Styling Tips for Coily Hair
Any skin tone.
The future of skincare.
Get salon results with Shark Beauty’s versatile hair products.
Discover all haircareFeatured Articles
From taming frizziness to making your hair grow more quickly, Shark Beauty answers your hair dilemmas...
Whether you have a Shark FlexStyle or Shark STYLE iQ, discover the best way to clean your hair dryer filter...
Whether it’s a first date, friend date, or night out with your partner, gorgeous hair is sure to give you a boost...