Privacy Notice

At SharkNinja, we exist to deliver on our mission of “positively impacting people’s lives, every day in every home. This includes doing everything possible to protect your privacy and secure your personal information”.

This Privacy Notice aims to inform you about how we collect, use, disclose, and store personal information when you:

  • access or use any of our websites, including product order transactions, downloading materials including product manuals and FAQs,
  • use any of our products, services or applications in any manner,
  • participate in a research survey or testing and register your products with us.

If you want to read about our Robotics Connected Devices Privacy Notice, please click here.

SharkNinja are responsible for determining “why” and “how” your personal information is collected. To be able to deliver our services we also determine which approved organisations we share your personal information with.  All these organisations are bound by an obligation to implement appropriate security measures and have specific contractual terms on “how” and “when” they are allowed to use your personal information on our behalf.

SharkNinja Europe Ltd and SharkNinja Operating LLC operate as joint data controllers.

You can contact us by whatever method is best for you, including by email and post.

  • Our UK postal address: 3150 Century Way, Thorpe Park, Leeds, West Yorkshire, LS15 8ZB
  • Our email address: privacy@sharkninja.com
  • To submit a request to exercise your rights please click here.

If you require a copy of this notice in print, or would like us to share over the phone, please contact us- privacy@sharkninja.com or call 0800 862 0453.

We collect, hold and use your personal information in accordance with your privacy legislation. We will collect, store, process, use, disclose and transfer your personal information to be able to identify you, and provide you with a smooth customer experience.


The purposes we process your personal information are as follows: The processing of your personal information is justified on the following legal basis: Personal data we process
Providing the services or information you may request when you contact us to purchase goods including:
  • Create a Customer Order Record
  • Arrange for delivery or collection of your goods
  • Register and honor your Warranty
  • Facilitate a Payment Plan
  • Customer Services
  • Notify you of a Product Recall.
 Performance of a contract or taking steps at your request prior to entering a contract.
  • Name
  • Address
  • Telephone number
  • Email address
  • Payment information
  • IP address
  • Voice recording
  • Webchat
  • Video of product issue
  • Any information you choose to share to help resolve your service issue.
Improving the quality and safety of our services including:
  • email supporting product information on your purchase
  • Facilitate fraud checks
  • Facilitation of recovering bad debt
  • As part of our effort to keep our website secure
  • Investigate and prevent fraudulent activities, unauthorized access to the website and services, and other illegal activities
  • Reviewing social media sites to see what our consumers are saying about us
  • Your participation in Consumer Insights or Product Review and Survey programs including focus groups, in-home testing and in-home research.
 Our Legitimate Interest.
  • Name
  • Address
  • Telephone number
  • Email address
  • Payment information
  • Age range
  • Sex
  • Geographic location.
    •
Engaging with you to provide a better service including:
  • Your subscription to our marketing and product communications.
 Your consent.
  • Name
  • Email address
  • Telephone number.
    •
To personalise and deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of those communications. Your consent.
Our Legitimate Interest in providing relevant and personalised experiences when you shop with us, and to develop our products and services. 		Contact details
Usage and shopping profile Data.

Age verification

Prior to the purchase of knives to meet legal obligation of:
The Offensive Weapons Act 2019, which received Royal Assent in May 2019.

Performance of a contract or taking steps at your request prior to entering a contract.
  • Name
  • Address
  • Email address
  • Order number
  • Date of birth/age

Secondary check:

  • Electoral Roll
  • Driving license
  • Credit card number.
    •

Some personal information could be considered sensitive, special, or protected. We do not routinely collect and use such information unless you chose to share where no other option is available, and always comply with the applicable privacy legislation to collect, protect, and use safely your personal information (in particular, by seeking your consent where required).

If you interact with us on social media, what you post on Facebook, LinkedIn, Instagram and Twitter, sometimes includes information that has been put online and is publicly available. We aim to anonymise personal information collected through these platforms, but it is not always possible and therefore we may collect your personal information. These online and social media sites are governed by the privacy notice of the company providing the feature, not by our Privacy Notice. You should carefully review those privacy policies before you use these sites to make sure that you are happy with how your personal information is being collected and shared.

We only collect information from third parties who have obtained your consent to share your information. This may include aggregated demographic information that provide insights into the relative affluence of households, from third party data providers who help us to give you a more relevant experience by enabling us to provide offers, and to give you more relevant services and advice.

Our products and our websites are not designed for children under the age of sixteen (16) years old. If we become aware that we have collected personal information from children, we take every reasonable effort to delete or anonymise this information.

If we do unintentionally collect children’s personal information, we will delete it as soon as reasonably possible.

We will never sell your Personal Information to any third party.

We share your personal information with carefully selected service providers so they can provide services to you on our behalf to help us fulfil our contractual obligations, or who otherwise assist us in carrying out the purposes we describe in this Privacy Notice. We have contracts in place with these providers that stipulate they cannot do anything with your personal information without instruction from us and that they provide their service via secure methods.

Our service providers are:

  • Logistics and Transport providers who deliver and collect products to and from your delivery/home address
  • Customer Call Centre which provides support to our consumers regarding our products and services
  • Payment Processing Providers to process your order payment
  • Payment Service Providers such as Klarna that take end-to-end responsibility for your payment, Klarna’s Privacy Notice can be found here
  • IT Service Providers who host and manage our systems, applications and data storage
  • Marketing providers to manage our electronic communications to you and help us provide you with the advertising you are most likely to be interested in
  • Digital Marketing providers who invite you to share a review of our products or services after a purchase
  • Debt collection agency should you breach the terms of your payment agreement

We will share your personal information if required to do so by law enforcement authorities or regulatory bodies that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect our property, interests and rights.

In the event of a sale of all or substantially all our business or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Notice.

We will only keep personal information for as long as is necessary for the purposes we have collected it, and described in this Notice, and as required by law, such as:

  • Where you do not have an account with us, and have consented to receive our marketing communications, when you choose to opt-out from receiving such communications we will delete your personal information after 90 days.
  • We may keep your personal information for 6 years where you have purchased a product from us to facilitate your Guarantee and our obligations within the applicable consumer regulations.
  • Recordings of your interactions with our customer service will be kept for a maximum of 3 months, however, recordings may be kept longer if they are used as evidence in a legal claim.
  • We may keep your personal information until the time limit for any legal challenges to the supply of the goods or personal injury claim have expired.
  • We may retain personal information for a longer time where we are obliged to do so in accordance with relevant legal, tax and accounting purposes.

SharkNinja are strongly committed to keeping your personal information safe. We have adopted specific technical and organisational measures to protect your personal information against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access.

We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

Whilst we can take every precaution to protect your personal information, it is important that you keep your passwords, account details and other user information secure and confidential.

SharkNinja recognises the potential of artificial intelligence (AI) to transform the way we work and improve the products and services we provide.

We are committed to ensuring we use AI in a secure and responsible way, respecting privacy, confidentiality and your data protection rights. This commitment includes any AI used by third parties on our behalf.

We operate globally and may transfer your personal information to other offices in SharkNinja, or to approved partners in locations around the world. We want you to have the best service and customer experience, and for this purpose we may share your personal information outside the country where you have first shared it with us. When we do this, it will always be for the purposes described in this privacy notice, and where we are satisfied with the levels of protection and security implemented in compliance with applicable privacy legislation. Transfers of personal information within SharkNinja (including those outside the EEA) are governed by an intercompany agreement.

When we share, use, or transfer personal information with other organisations particularly outside the EEA, we use approved standard contractual clauses, or put in place other measures under applicable privacy legislation, to ensure that these transfers provide adequate safeguards.

In certain circumstances, you may exercise the rights available to you under the applicable data protection legislation as follows:

  • Right to access personal information held about you and to ask for copies of your personal information.
  • Right to request us to make any changes and rectify your personal information if you think it is inaccurate. You also have the right to ask for information to be completed if you think it is incomplete.
  • Right to ask for your personal information to be deleted.
  • Right to restriction of processing your personal information in certain circumstances.
  • Right to object to processing your personal information where the processing of your personal information is based on our legitimate interests. If we use your personal information for direct marketing, you can ask us to stop, and we will comply with your request.
  • Right to object to and not be subject to a decision which is based solely on automated processing (including profiling) which may produce legal effects concerning you or could significantly affect you.
  • Right to data portability. You can ask us to transfer your personal information to you or to a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Please note that this right only applies in certain circumstances.
  • Right to withdraw consent at any time with effect for the future. In each of our email communications, we provide you with a corresponding link to manage your preferences or unsubscribe. You can also contact us by email.

The supervisory authority in the UK is the Information Commissioner’s Office (ICO) who may be contacted at https://ico.org.uk/make-a-complaint/. We would appreciate the opportunity to handle your concerns before you approach the ICO, so we ask that you contact us first in this instance.

 To update your preferences or ‘opt-out’ from receiving marketing communications you can either:

  • Contact our customer services via email or phone stating what communications you no longer want to receive from us. Click Here
  • To easily unsubscribe from our marketing click the ‘Unsubscribe’ at the bottom of the marketing email you received.
  • Or, log into your preferences from the link at the bottom of any marketing email and change your subscription setting then click update.

Texts: To unsubscribe from text messages reply “SHARKSTOP” to any of the text messages you receive, or email privacy@sharkninja.com

You can contact us by email, online via our webform and post.

Our email is privacy@sharkninja.com 

Our UK postal address is SharkNinja Privacy Team, 3150 Century Way, Leeds, West Yorkshire, LS15 8ZB.

To submit a Data Subject request please click here.

We will regularly review and update this Notice, so we encourage you to review it periodically. If we change our privacy notice in a way that significantly changes how we process the personal information we hold about you we will alert you to material changes by placing a notice on our websites, or by sending you an email (if you have registered your e-mail details with us).

Any significant changes in processing will come in to force no sooner than thirty (30) days after notification through this Notice.

This Notice was last reviewed and updated on 27 August 2024 to include the use of AI.